Monday, March 30th Edition
Cory Ohlendorf  
By Cory Ohlendorf, Valet. Editor
Did you use Sora? Will you miss it?

Today’s Big Story

Is Gray Going Away?

 

Experts say more people are wanting brightly colored cars again

 

Just when it seems like every new car is some shade of muddy, putty gray, it looks like more colorful cars are poised for a comeback.

Car and Driver reports that nearly 80% of American new-car buyers currently choose a neutral “grayscale” hue—white, black, or silver/gray. And some history for the blithely unaware … Did you know that in 2006 Lamborghini introduced a collection of Grigio Telesto supercars? And then it was Audi, wasn't it, that showed Nardo Grey in sports cars? Then similar muted hues quickly showed up in the collections of several European and Asian automakers. Hank Green basically summed it up that we have rich people to thank for the trend.

But more daring colorways are emerging. “Trend data clearly shows the palette evolving rather than stagnating,” says Gloria Jover, automotive expert for the New Jersey-based Pantone Color Institute. Notably, the market share of colored car paints has increased by almost two percentage points this year, which experts are calling a “significant reversal of 21st-century trends.”

So, what are the emerging color trends we’ll soon be seeing on the roads? They won't be blues and reds, Americans' typical chromatic choices; they're dipping in popularity significantly, according to German chemical giant BASF, which supplies nearly half of all new car paint globally.

Instead, engagement with and connection to the natural world appear to be a key driver of vehicular color trends. This is most notable in the rise of green, which “has become the most dynamic chromatic mover worldwide,” according to Pantone’s Jover. Green's ascent is linked directly to the continued popularity of SUVs and crossovers, and for which outdoorsy, ecological symbolism dominates marketing imagery—and buyers' self-image. “Green signals individuality and a nature-linked aesthetic,” says Jover.

 
FYI:
 
Did you know that Porsche's “Paint to Sample” program lets buyers provide their color of choice? But it's a $23,000 premium.

Pentagon Prepares for Ground Operations in Iran

 

If President Trump approves the plans, it would mark a new phase of the war

While diplomatic discussions appear to be underway between the U.S. and Iran, as of now there is still no end in sight for the Iran war. It’s also far from clear what President Donald Trump will do next. He reportedly wants to limit the war to four-to-six weeks and has already repeatedly declared victory. Yet he is also clearly considering various plans for sending U.S. ground troops onto Iranian soil, which would be a serious and risky escalation. Here’s what we know about those plans.

So far, Trump hasn’t ordered boots on the ground. It’s still in the planning stages, but there are increasing signs that he will pull this trigger. Officials say that any potential ground operation would fall short of a full-scale invasion and could instead involve raids by a mixture of Special Operations forces and conventional infantry troops. Such a mission could expose U.S. personnel to an array of threats, including Iranian drones and missiles, ground fire and improvised explosives.

Meanwhile, Trump has told the Financial Times that he wants to “take the oil in Iran” and could seize the export hub of Kharg Island. “But some stupid people back in the US say: ‘why are you doing that?’ But they’re stupid people.” Also on Sunday, oil prices climbed above $116 per barrel after markets opened, as Iran-backed Houthi militants fired missiles and drones at Israel over the weekend and promised to continue attacks.

 
Dig Deeper:
 
Defense Secretary Pete Hegseth is upending decades-old norms, current and former leaders say, with some cautioning that his proselytizing violates the Constitution and undermines troop cohesion.

What Happened to Sora?

 

OpenAI is shutting down its AI video generator

After the smash success of ChatGPT, Sora was hyped as AI’s next consumer-friendly frontier—a simple app that allowed users to put themselves and their friends in whatever video settings they choose, from dribbling like the Harlem Globetrotters to clashing lightsabers with Darth Vader.

Even Disney signed on to the vision, agreeing to invest $1 billion in OpenAI and allowing the studio’s Marvel, Pixar and other characters to appear in Sora videos. Or maybe they didn’t and got out just in time. Because OpenAI abruptly decided to shut Sora down. The move comes as OpenAI reportedly focuses its attention on creating a super app that combines ChatGPT, Codex development tools and its struggling Atlas web browser.

So what happened? Some have said that the over-hyped video product always felt completely foreign to OpenAI’s portfolio. Apparently, the company was weeks away from finishing work on a new AI model, code-named Spud, and needed to free up more computing resources to power the coding and enterprise products that would run on it. AI chips are the most precious commodity at any leading research lab, and at OpenAI, Sora was eating up far too many of them. The Wall Street Journal says that Sora now “looks like an expensive strategic miscalculation,” one that was led by key employees who were at the center of the AI talent war raging across Silicon Valley.

 
FYI:
 
What can you use instead Sora? Mashable offers up tw AI video alternatives.

The Long Read

 

The AI boom wasn’t built for the polycrisis

Shopping

What We’re Buying

 

Grooming products

 

Your bathroom just got a a delicious upgrade. Salt & Stone just teamed up with 818 tequila for a collection ($38) that blends skin-first formulas with a scent profile that feels warm, modern and just a little addictive. Think amber and agave mixed with a touch of soft spice, for a clean-but-not-boring finish that lingers in the best way. The textures are lightweight, the absorption is quick, and the packaging looks good enough to leave out.

 
Want more?
 
The five stylish items you should be buying this week.

Morning Motto

Nothing is permanent.

 

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