Monday, May 11th Edition |
Sending a big thanks to our latest benefactor member, Chris. Let’s get this week started off right.
Let’s dive in today …
Today’s Big Story
A New Alcohol Warning
Could a label change result in people drinking less?

We had a good run. For a long time, it was easy to say that you were drinking red wine “for your health” but science has been shaking these associations. Research shows that the cardiovascular benefits of moderate drinking disappear when compared to nondrinkers with similar health habits. Alcohol, including red wine, is a Group 1 carcinogen, like radiation and tobacco. Still, red wine has withstood these shifts in awareness, protected by decades of narrative momentum and an industry skilled at leveraging the value of inertia.
But could that change if there was a more stringent warning label on the bottle? Would you be more likely to cut back on drinking if you knew that alcohol raises the risk of cancer? A new study that tested updated designs for alcohol warning labels with consumers suggests the answer is yes.
The current alcohol warning labels have been in place since 1989, and they warn of the risks of drinking during pregnancy or while driving or operating heavy machinery. They also include a vague notice that alcohol “may cause health problems.” That ambiguity has been proven easy to overlook.
The new labels designs include clear warnings about a range of health harms linked to drinking—everything from cancer and liver disease to dementia and hypertension. They then had more than 1,000 U.S. adults read them in random order along with a control message and with the current warning. All of the participants were of legal drinking age and said they had at least one drink a week.
The researchers found that all of the new messages did a better job than the current warning when it came to teaching the study participants something they didn’t know about the health risks of drinking, and nearly all were more effective at motivating them to want to cut back. I guess we should be glad this information is coming at a time when the industry is also pioneering better and tastier non-alcoholic options.
FYI:
Alcohol-related deaths in the United States have climbed steadily over the past two decades.
Trump Rejects Latest Iran Offer for Talks
The president dismissed Iran’s response as ‘totally unacceptable”
President Donald Trump called Iran’s response to the latest U.S. proposal to end the war “totally unacceptable.” The White House had waited 10 days for the Iranian response, which came on Sunday. U.S. officials had hoped Iran’s positions would show further progress toward a deal, but Trump’s initial reaction signals the opposite.
Iran announced that it had sent its reply, via Pakistani mediators, but provided no specifics. IRNA, the official news agency, said that “the current phase of negotiations is focused exclusively on the cessation of hostilities around the region.” No surprise, but oil prices rose and stocks were mixed early Monday in response, with the prices of Brent crude, the global benchmark, creeping up more than 3% to nearly $105.
The ceasefire meant to facilitate talks to end the war has been largely observed, despite occasional exchanges of fire. But Israeli Prime Minister Benjamin Netanyahu said that Iran's stockpile of enriched uranium must be “taken out” before the war against Iran can be considered over. According to Iranian state media, Tehran’s proposal includes a demand for compensation for war damage and an emphasis on Iranian sovereignty over the Strait of Hormuz.
FYI:
Trump, in a separate Truth Social post on Sunday, accused Iran of “playing games” and of “laughing at our now GREAT AGAIN Country. They will be laughing no longer!”
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Padel Is the New Elite Sport
It originated in Mexico and is now drawing in luxury houses and serious investment
You might’ve heard about it, but perhaps you—like many others—don’t know how to pronounce it. Even as it explodes in popularity, people aren’t sure if it’s “PA-del” like “battle” or “pa-DEL” like “lapel”? Remarkable, given that it has become the new darling of the luxury world, with Rolex, Prada, and Lamborghini now vying for the attention of a rapidly expanding cohort of wealthy players and fans.
Tomato, to-mah-to. It originated in Mexico in the 1960s and remains hugely popular across the Spanish-speaking world. But now, perhaps because of the rise of pickleball, it’s gaining traction in the U.S. “It’s PA-del,” Wayne Boich confirmed to Robb Report. The former competitive tennis player would know. In 2023, Boich founded Reserve, a Miami-based upmarket lifestyle brand that also operates members-only padel clubs on Manhattan’s Upper East Side and at Hudson Yards.
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